Blog
Behind every bottle we know is someone who imagined it, a year in which it was born and a reason it stayed. On our blog we trace the story of historic, well-known or innovative beauty products: how the idea came about, what made them stand out, how they made it to today. Take the time to read these stories: next time, you’ll look at that bottle with different eyes.
Published on 7 November 2026
Mitsouko by Guerlain and its novel heroine
A heroine from Claude Farrère's novel La Bataille, a peach set against patchouli in 1919 and a heart-shaped bottle: the story of Guerlain's Mitsouko.
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Published on 5 November 2026
Le Male by Jean Paul Gaultier, from 1995
A 24-year-old perfumer, a barber's shop full of lavender and a blue sailor's torso in an aluminium can: how Jean Paul Gaultier's Le Male came about in 1995.
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Published on 4 November 2026
Acqua di Giò: Armani, an island and the sea
Armani's 1996 fragrance, which the Italian press links to an island where he wrote that the sea is not a priority, and how the line changed after 2012.
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Published on 26 October 2026
Opium by Yves Saint Laurent, from 1977
A 1977 perfume named after a drug: the China-inspired collection, the red bottle shaped like a Japanese box, a New York party on a ship and the bans it ran into.
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Published on 23 October 2026
Colonia, Acqua di Parma's cologne since 1916
A cologne made in Parma in 1916 for a baron and his circle: the notes, the yellow hatbox, a duchess's crest, the revival, the 2026 anniversary and a stamp.
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Published on 22 October 2026
Shalimar by Guerlain, from 1925 to 2025
From the 1925 Paris launch to the 2025 centenary: the love story Guerlain ties to the perfume, the ethylvanillin formula, the Baccarat bottle and Shalimar L'Essence.
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